Selected Work
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Nicolás
Cruz
Art Director / Graphic Designer / Founder
Nicolás Cruz is an Art Director and Graphic Designer with more than 10 years of experience developing branding, visual identities, campaigns, digital content, events and creative experiences for international retail and lifestyle brands.
Throughout his career, he has developed projects for brands such as Adidas, Puma, Banana Republic, Crocs, ASICS, Pandora, GAP and Victorinox, among others.
He has worked as an Art & Design Director with Cristina Rendon head and Creative Director of @Elcarteldesignghetto one of Lima's leading creative agencies, developing projects across branding, campaigns, activations, events, Art & visual communication.
He is also the founder of Plastika Creative Mafia, an independent creative studio focused on art direction, graphic design, branding and visual communication.
Formation
Buenos Aires, Argentina
Studied photography at Escuela de Fotografía Creativa Andy Goldstein, founded by renowned Argentine photographer Andy Goldstein.
Selected Experience
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PUMA — 50 YEARS
50th anniversary campaign and creative experience.
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PUMA — CALI HOUSE
Brand experience-event Design.
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PUMA — USAIN BOLT
Creativity actions for Usain Bolt in Lima.
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PUMA — Hard-drive
Art Direction & Logo design.
-
PUMA — RSX CAMPAIGN
Featuring Augusto Schuster, Power Peralta, Aczino and Jace.
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ADIDAS — SAMBA 2024
Creative work around the 2024 Samba anniversary.
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ADIDAS — TRACK GALLERY NIGHTS
Art Bunker / Track Gallery Nights Art & Design.
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ADIDAS — FASHION TALK
Fashion talks event design.
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SANRIO- HELLO KITTY — 50 YEARS
Back to School campaign in Peru.
-
MARIE CHERRY POP
Back 2 basics Creative Direction.
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ASOC. DE DISEÑADORES DEL PERÚ
Branding.
Visual Archive
Beyond The Work
Projects developed to exist beyond the visual piece — creating experiences, cultural moments and conversations around brands.
Art Direction
Branding
Graphic Design
Campaigns
Events & Experiences
Visual Communication
Selected Experience
-
PUMA — 50 YEARS
50th anniversary campaign and creative experience.
-
PUMA — CALI HOUSE
Brand experience-event Design.
-
PUMA — USAIN BOLT
Creativity actions for Usain Bolt in Lima.
-
PUMA — Hard-drive
Art Direction & Logo design.
-
PUMA — RSX CAMPAIGN
Featuring Augusto Schuster, Power Peralta, Aczino and Jace.
-
ADIDAS — SAMBA 2024
Creative work around the 2024 Samba anniversary.
-
ADIDAS — TRACK GALLERY NIGHTS
Art Bunker / Track Gallery Nights Art & Design.
-
ADIDAS — FASHION TALK
Fashion talks event design.
-
SANRIO- HELLO KITTY — 50 YEARS
Back to School campaign in Peru.
-
MARIE CHERRY POP
Back 2 basics Creative Direction.
-
ASOC. DE DISEÑADORES DEL PERÚ
Branding.